TC AUTOS WIN TOP RENAULT ‘GLOBAL AWARD'
The staff at TC Autos Renault Dealership, Cookstown Road, Omagh, have won one of the industry's most prestigious awards from Renault head quarters in France.
The Renault Global Quality Award was first launched in 2006 by the Company's world-wide President, Carlos Ghosen, and it will be the French manufacturer's top man who handed over the Award at a lavish presentation ceremony in Paris. The competition involves 26 countries with only two placed positions in each dealer network. TC Autos, having achieved first place out of approximately three hundred dealerships, are one of only two winners in the Renault UK Network. It places the local firm amongst the top performers not just in the country, but in the world!
Company Director, Damien Maguire, who accepted the Award on behalf of the entire team in Paris, explained ‘I was proud to represent our Company at the event. We missed out on first place last year by the narrowest of margins and that was difficult to take, but to show the consistency to be in there with a chance for a second year running is simply unbelievable. This is an extremely tough business'.
The award which is based entirely on feedback from customers direct to Renault, covers all aspects of pre and post sales performance by the dealer. Damien explained how the awards were judged: ‘There is a monitoring system within the franchise that is designed to ensure quality for the whole customer experience. This includes sales and aftersales and involves an independent company, employed by Renault, contacting a random selection of customers each month to establish levels of satisfaction.
‘We were placed first overall with a combined sales and aftersales customer satisfaction score of 92.5% for the 12 month period in 2007. To be recognised in this way is a wonderful achievement for our local team here in Omagh. To receive a trophy is nice of course, but more importantly it tells us that we have exceeded our customers' expectations in terms of looking after them both before and after they have purchased from us. I would personally like to thank the staff for all their efforts and also our customers, without whose generous comments, those efforts would never have been recognised by Renault'.
Damien puts the secret to success and good service down to two things: ‘The members of our sales and our aftersales teams have been here a long time and only having one franchise means we know our product very well. I always hold the opinion that aftersales service is key. The sales department sells the first car to a customer, but in a way it is good aftersales service that ensures the second, the third and fourth and so on'.
TC Autos seem to have developed the winning habit having also won the 2007 Renault UK Network Service Department Challenge, which was announced in December. This separate award was based on product knowledge, mystery shops tests, online quizzes and customer satisfaction survey's. Again TC Autos achieved first place in the Renault UK Network. The firm also won the Omagh Business Awards ‘Excellence in Customer Service Award' last year.
TC Autos RENAULT receive Omagh Business Awards Excellence in Customer Service Award
Friday the 11th May 2007 was a night for celebration for the management and staff of TC Autos as they picked up yet another award in recognition of their business achievements within the service sector. The award for ‘Excellence in Customer Service 2007' was presented to Damien Maguire, Dealer Principal, at the function held at the Mellon Country Inn.
The management at TC Autos are no strangers to such achievements having won Renault UK Dealer of the Year in 1997 and 2001, within their turnover category. The Parts Department also won Top Renault UK Parts Team in 1997. The company has also been recipient of Renault Financial Services Dealer of the Year Award on no less than seven occasions.
TC Autos No 1 for Customer Service in Renault UK Network 2006
In 2006 TC Autos achieved the highest combined score for Customer Satisfaction in the Renault UK Network. The actual percentage of customers responding to Renault's independent survey, as being completely satisfied, was 94%. This score was almost 2% higher than the second place dealership. This was a fantastic achievement given that there are nearly 300 dealers in the UK network. It is perhaps more astonishing that, in an industry that is often dogged by negative stigma, 9 out of 10 TC Autos customers, in both sales and aftersales, are reporting to be completely satisfied. It was on the basis of this achievement that a case was built for the local Omagh Business Awards.
93.8% of customers completely satisfied
Dealer Principal Damien Maguire was keen to place responsibility for this latest award firmly at the feet of the staff. ‘We are lucky to have experienced and dedicated people in our business who have worked in the motor trade sector for years and we have them to thank. After all, in any business, one of the main reasons for success is repeat selling and this is where our team excels. This is a great achievement for our staff and is just reward for their constant endeavour to keep our customers happy. Thanks must go also to all our customers who speak highly of what we do when answering the telephone surveys'.
Pictured with their Award for "Excellence in Customer Service 2007" from left to right - Dermot O'Hanlon, Damien and Edward Maguire and Lawrence Black.
